When Hillary Clinton remarked that Americans “don’t even tell our own story very well these days,” during the Obama administration, she had clearly forgotten her old friend Ralph Lauren. There are few story lies in the current global marketplace remotely approach the enduring narrative mojo of the American dream, and few apparel designers have more truly emblematized it or exported it to greater success.
In Ralph Lauren family, the imagery deployed across the brand, no matter whether the garments themselves were designated Black Label, Purple Label or Polo, it’s a giddy and most phantasmagoric welter of references to the visual iconography of Americana. Arrayed in living tableaux around the designer’s lavish Madison Avenue showrooms was a glossary of models dressed as or representing every conceivable American type: the Hollywood glamour boy, the Newport clubman, the Montana rancher, the Honolulu beach boy, the Nebraska trucker, the California easy rider, the Montauk surfer, the Connecticut preppy, the Nantucket trustafarian.
Even suits with clear European antecedents had been chilled out, their US linings removed and shoulders relaxed. “We’re not versioning Europe,” David Lauren explained. “We’re giving it back to them the way we see it.” The revelation of the collection was how persuasively Mr. Lauren has purveyed the notion that, as his son said, “the American dream is still exciting.”
We are excited — by the superficial standards of imagery and style, if not exactly geopolitics — could hardly have been clearer throughout the past men’s wear season, when wherever you traveled along the international fashion circuit, Brand America was so ubiquitous as to constitute a theme. The hordes of the occupationally natty that turned out for Pitti Uomo, the important Florentine men’s trade fair, were dressed not with the primly over-considered offhand attitude Italians refer to as sprezzatura. Cheap Ralph Lauren POLO shirts Outlet There.
“I remember the first time I saw a handsome gentleman wearing a sharp suit with sneakers,” Mr. Cucinelli added. “It was an American guy.” It certainly wouldn’t have been the last. We are witnessing more and more special guys emergency.
What you might term a generalized thematic of Ralph Lauren Americana carried over to runways on both sides of the ocean, turning up in collections as unalike as that of Ermenegildo Zegna, whose designer, Stefano Pilati, transferred into a classic Stanley Kowalski tank top and left the shoulder loops hanging at the waist; and Bottega Veneta, where models in meticulously distressed zillion-dollar sweaters looked as if they had spent a boozy night by a bonfire on Zuma Beach.
It was there in the boxer sweatshirt styling favored by the designer Neil Barrett and in the boxer briefs styled so that they poked out, hip-hop style, from the hem of short pants at Calvin Klein and worn with translucent vinyl bomber jackets in the toothache hues of Candy Crush. “American style is not about being three hours in front of a mirror to look good,” said Italo Zucchelli, the Calvin Klein men’s designer.
From all there aspects, we see how deeply POLO Ralph Lauren influences United States. Find cheap Ralph Lauren there.