Almost everyone of us have fixed mind that Polo Ralph Lauren is a apparel brand, but ‘APPAREL” is far from enough to describe Polo Ralph Lauren, Furniture Collection is a special theme for Ralph Lauren products.
The new furniture line will be manufactured and distributed by Henredon, a division of Furniture Brands International and extends Henredon’s license with Polo Ralph Lauren for the Ralph Lauren Home furniture line which has been in effect since 1993. According to agreements, Henredon shall be responsible for the sales, distribution, sourcing and manufacturing of both collections.
A complete lifestyle home furnishings brand of Ralph Lauren, which named as Lauren Ralph Lauren, which debuted in Spring of 2001 at select department and specialty stores with the introduction of bedding and bath products. On March 6, 2003, the Company announced an agreement for Lauren Ralph Lauren tabletop products partnering with Mikasa. The Lauren Ralph Lauren furniture line will be introduced at the April 2003 furniture market and will be available at department stores and independent furniture stores in Fall 2003. Additional product categories were added as time goes by.
“Lauren by Ralph Lauren Furniture presents an exciting opportunity to extend the reach of our Ralph Lauren Home brand. This extensive new collection of Lauren Ralph Lauren furniture will enable us to offer our customers and retail partners another aspect of the Ralph Lauren Home arrangement. We have enjoyed a wonderful business relationship with Henredon over the past ten years, and I’m pleased to be able to partner with them on the Lauren Ralph Lauren furniture collection,” said Ken Rood, President of Ralph Lauren Home Line.
In addition to the Lauren Ralph Lauren home line, Polo Ralph Lauren also offers Ralph Lauren Home which includes fashion bedding and bath product, expertly crafted furniture, tabletop, lighting, fabrics, wall and floor coverings, decorative accessories and paint.
In additional, Polo Ralph Lauren company is a leader giant in design, marketing and distribution of premium lifestyle, their products covers four categories: apparel, home, accessories and fragrances. For past 35 years, Polo’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include “Polo”, “Polo by Ralph Lauren”, “Ralph Lauren Purple Label”, “Polo Sport”, “Ralph Lauren”, “RALPH”, “Lauren”, “Polo Jeans Co.”, “RL”, “Chaps”, and “Club Monaco” among others, constitute one of the world’s most widely recognized families of consumer apparel brands.