These days, Ralph Lauren high tech shirts are pretty hot among garment industry, quite a great number of Ralph Lauren fans gets pretty exicted about this. This fitting black tee-shirts, emblazoned with the Ralph Lauren logo can track users’ biometrics. Ralph Lauren has teamed with OMsignal to make the garments.
“Everyone is exploring wearable tech watches, headbands and cool sneakers,” David Lauren, the vice executive president for advertising told the Times. “We skipped to what we thought was new, which is apparel. We live in our clothes.”
The shirts can measure wears’ heart rate, stress, breathing, distance, intensity of movement, and calories burned, and then send that data to user’s smartphone. Ralph Lauren expects to make them available by the beginning of next year, along with a dress shirt version, according to the Times.
Back in July when OMsignal raised $10 million, CEO and cofounder Stéphane Marceau told MobiHealthNews that the company planned to use some of the funds to explore partnerships with fitness and sportswear apparel companies. “Smart clothing will become a pervasive and normal aspect of consumers’ lives,” he said in a statement at the time. “Following the recent launch of our Biometric Smartwear collection, we are continuing to receive orders from all over the world, developing new designs and working with top partners to bring our technology to an even wider consumer base.”
That Ralph Lauren is interested in health-sensing clothing speaks powerfully to the idea that this technology is moving into the mainstream, and it follows several recent developments in a similar vein.