These days, Ralph Lauren high tech shirts are pretty hot among garment industry, quite a great number of Ralph Lauren fans gets pretty exicted about this. This fitting black tee-shirts, emblazoned with the Ralph Lauren logo can track users’ biometrics. Ralph Lauren has teamed with OMsignal to make the garments.

“Everyone is exploring wearable tech watches, headbands and cool sneakers,” David Lauren, the vice executive president for advertising told the Times. “We skipped to what we thought was new, which is apparel. We live in our clothes.”

The shirts can measure wears’ heart rate, stress, breathing, distance, intensity of movement, and calories burned, and then send that data to user’s smartphone. Ralph Lauren expects to make them available by the beginning of next year, along with a dress shirt version, according to the Times.

Back in July when OMsignal raised $10 million, CEO and cofounder Stéphane Marceau told MobiHealthNews that the company planned to use some of the funds to explore partnerships with fitness and sportswear apparel companies. “Smart clothing will become a pervasive and normal aspect of consumers’ lives,” he said in a statement at the time. “Following the recent launch of our Biometric Smartwear collection, we are continuing to receive orders from all over the world, developing new designs and working with top partners to bring our technology to an even wider consumer base.”

That Ralph Lauren is interested in health-sensing clothing speaks powerfully to the idea that this technology is moving into the mainstream, and it follows several recent developments in a similar vein.

As a top luxury apparel brand, RL always very careful in putting its products in a proper market position. Although a company may want to expose their products to as much of the potential market as possible, this may not be the best marketing strategy since different ways of distribution may result in different consumer perceptions of its products. This is essentially true in the apparel market where the goods are sold can have a large impact on perceived quality of the product. For isntance, a shirt sold at Target would definitely have different perceived quality to a shirt sold at Myer, or in an exclusive Ralph Lauren retail store. Thus, the Polo brand is usually distributed at more ‘classy’ retail such as Myer rather than the general department store such as K-Mart or Target.

It was said that selling the products at cheaper price and in relative low end store, it will damage the perceived quality of the brand and product in the mind of  most consumers. Furthermore, the Target market of the Polo brand is generally aimed at people of a higher income bracket to those who do their shopping at Target.

Take a case, if POLO divide a large market into smaller target markets, perharps it can save a large amount of costs by identifying the target market that is most profitable to them and concentrate. And the truth is that the Ralph Lauren brand incorporates many different sub-brands and products, the segment we are looking at is the Polo menswear brand, which uses a centralized marketing strategy.

Product differentiation refers to a firm’s actions intended to differentiate its product offerings and is a generic strategy for achieving competitive advantage. Product quality is one of the most important factors used by many companies to differentiate their products from competitors’ offerings.

If a  company tries to be too centralized in its marketing strategy, it can effectively eliminate the disadvantage from being able to gain a large market share. Thus, a company should follow a value strategy where it offers a high quality product priced at similar amounts to that of its competitors. The relationship between quality and price may be contingent on other dimensions of competitive strategy. We can see that the Polo company did try to differentiate itself from its competitors by creating higher quality products to its competitors to sustain a higher price as well as obtain larger market share. However, it does not go over the top of the pricing, the price set are usually very reasonable. Can I say it’s a gospel for most Ralph Lauren fans.

How to price products is a wide knowledge for many corporations, it depends on many factors. First and most obvious is the calculation of the actual costs of production and distribution; then there are less tangible factors such as profit margin, brand value as well as personalities and attitudes for different consumers.

For companies, especially those famous companies, the importance of brand value in pricing products can never be underestimated. Brand value includes a series of assets that can be grouped into many multidimensional constructs, which interact in a complex way: brand loyalty, name recognition, perceived quality and brand identity. This value can then be incorporated into pricing the end product.

A consumer’s perceived value of a product is equal to the perceived value divided by the perceived price. The perceived price is the sum of ‘costs’ they incur to obtain the product. This not only includes the monetary cost of the product but also cognitive costs as well. Simply say, the value of the product is not only worth of  the use value when the purchase is done, but also the total benefits of the product over its lifetime. Therefore, brand value will help increase the perceived value of the product, as the consumer would perceive the product to be of a good quality and would be more likely to purchase a product with a higher level of brand recognition than a competing product with less or even no brand recognition.

As for our cheap POLO, the  great brand takes full use of this advantage, but didn’t using its brand to set a higher profit margin, but a much lower margin, thus, almost every customer that relatively financially well-off consumers are willing to pay a little extra for the perceived value of their brand. The POLO Ralph Lauren brand seems to adopt a stability pricing objective that most luxury goods seem to adopt, setting a price similar to that of its competitors and using the power of their brand to try and appeal to potential consumers rather than initiating price wars. Thus, competition is focused on product development, distribution factors and promotional programs instead of price penetration. This makes the whole market in a better order.

Almost everyone of us have fixed mind that Polo Ralph Lauren is a apparel brand, but ‘APPAREL” is far from enough to describe Polo Ralph Lauren,  Furniture Collection is a special theme for Ralph Lauren products.

The new furniture  line will be manufactured and distributed by Henredon, a division of Furniture Brands International and extends Henredon’s license with Polo Ralph Lauren for the Ralph Lauren Home furniture line which has been in effect since 1993.  According to agreements, Henredon shall be responsible for the sales, distribution, sourcing and manufacturing of both collections.

A complete lifestyle home furnishings brand of Ralph Lauren, which named as Lauren Ralph Lauren, which debuted in Spring of 2001 at select department and specialty stores with the introduction of bedding and bath products. On March 6, 2003, the Company announced an agreement for Lauren Ralph Lauren tabletop products partnering with Mikasa. The Lauren Ralph Lauren furniture line will be introduced at the April 2003 furniture market and will be available at department stores and independent furniture stores in Fall 2003. Additional product categories were added as time goes by.

“Lauren by Ralph Lauren Furniture presents an exciting opportunity to extend the reach of our Ralph Lauren Home brand. This extensive new collection of Lauren Ralph Lauren furniture will enable us to offer our customers and retail partners another aspect of the Ralph Lauren Home arrangement. We have enjoyed a wonderful business relationship with Henredon over the past ten years, and I’m pleased to be able to partner with them on the Lauren Ralph Lauren furniture collection,” said Ken Rood, President of Ralph Lauren Home Line.

In addition to the Lauren Ralph Lauren home line, Polo Ralph Lauren also offers Ralph Lauren Home which includes fashion bedding and bath product, expertly crafted furniture, tabletop, lighting, fabrics, wall and floor coverings, decorative accessories and paint.

In additional, Polo Ralph Lauren  company is a leader giant in design, marketing and distribution of premium lifestyle, their products covers four categories: apparel, home, accessories and fragrances. For past 35 years, Polo’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include “Polo”, “Polo by Ralph Lauren”, “Ralph Lauren Purple Label”, “Polo Sport”, “Ralph Lauren”, “RALPH”, “Lauren”, “Polo Jeans Co.”, “RL”, “Chaps”, and “Club Monaco” among others, constitute one of the world’s most widely recognized families of consumer apparel brands.

Not a rush decision, but a well-planned, the Ralph Lauren company has created a new position to oversee the global expansion of its luxury business.

They hired Valérie Hermann who is the former CEO of French Brand Saint Laurent Paris and handbag brand Reed Krakoff. To prepare the new role, she will begin her luxury Ralph Lauren designing at April 7. With this new hire, Ralph Lauren is able to centralize the strategy for all of its luxury portfolio, as well as focus on growing its luxury brands.

Valérie Hermann shall oversee the strategy, merchandising and distribution of Ralph Lauren’s luxury businesses. Included under the luxury umbrella are the men’s and women’s Collection brands, RRL, timepieces, fine jewelry, eyewear and fragrance.

However, other luxury brands have added roles to deal with the changing landscape of marketing. For instance, HBC’s new digital position did for the marketing of all of its umbrella retail chains, this move by Ralph Lauren will unite the strategy of all of the Ralph Lauren luxury labels, ensuring their cohesion.

Ralph Lauren has previously shown its dedication to a luxury audience. It showed its commitment to restoring historic Paris arts school École des Beaux-Arts by staging its first runway show Oct. 8 outside the United States at the venue.

Ralph Lauren’s restoration project gives brand  crazy fans a glimpse of what is important to the label in a way that diverges from normal fashion-focused initiatives. Collaborations that protect historical places or objects resonate with culturally-inclined consumers, no matter they are POLO Ralph Lauren fans or not.

Everyone has the faith that the new hire for Ralph Lauren might boost their luxury brands. See 2014 New Luxury POLO Ralph Lauren at our online shop here.

Is everyone suitable for denim suit? It’s not a personal question, but more a perennial question in the fashion world. There are many who would answer no, including Justin Timberlake, Matt Damon, and Jennifer Lopez. But not Ralph Lauren.

In fashion field, denim suit is widely known as the Canadian Tuxedo, a term with no apparent slight intended to our northern neighbors. As the story spread, Levi’s fashioned a full denim tuxedo for Bing Crosby after the crooner, decked out in dungarees, was almost turned away from a fancy Canadian hotel.

The more sartorially timid among us would say there’s a limit to jeans. And while no one will ever be able to top Timberlake putting on his glorious blue-jean suit and tie, the design team at Ralph Lauren is giving it a shot. And recently, the fashion house just  released its line for the spring of 2015, and it includes  two—denim-on-denim ensembles: denim squared.

The first line is kind of a well-worn, sun-faded look matched with a preppy tie and old-fashioned collar. It calls to mind a young Gatsby strolling back into the West Egg martini clutch after summering on a dude ranch.

The second offering drags the denim into the boardroom.

No matter how, at fashion’s haute peak, clothes convey a simple message: “I don’t care less what you think.” A power suit—a real power suit—says the same thing, be it purple or pinstriped or paisley. In short, if you have to ask if it suit you, please try our new Ralph Lauren Denim.

No matter when we ask whether Ralph Lauren show is good or bad, this fashion giant runs like a well-oiled machine; the designer and his team will produce a notably bad collection is a bit like expecting Starbucks to make an undrinkable coffee. It could happen. But it won’t.

The team has created such a potent brand, like if you stop 10 people on street, they could undoubtedly pinpoint the features of label. This is blessing for a designer like Ralph Lauren. Lauren shows no desire to step outside the confines of a warm, lucrative, and widely admired comfortable space.

But how often has he stepped outside his actual home during this long, slushy season? Despite an overnight snowfall and unshoveled sidewalks that left fashion editors and retailers wondering if they’d get a snow day, even just a morning. Thus, Lauren put his fall 2014 collection on the runway bright, who could blame him? The samples were done, the venue was organized, the chandeliers were hung, and the floral arrangements ordered. So it was more than jarring to witness Lauren’s vision of cold-weather gear — with his dove-gray, suede over-the-knee boots, mauve cashmere capes, ivory cashmere sweat pants, and cream leather sneakers — after having done a back-country hike through freshly fallen powder and face-pelting sleet. It was a bit like stepping into an alternate universe — not one that made you swoon with desire but one that basically away from you.

Lauren is surely not to be blamed for the bad timing of showing the collection, which seemed mocking the reality of people who don’t have  private drivers to take them see around the city during rough weather. So let’s move on from the practical clothes to their beauty. They are lovely: refined, beautifully constructed, and luxury. In particular, Lauren’s use of Wall Street–gray for his formal evening gowns, which were ornately beaded or stitched from silk jersey, refreshed the classic silhouettes.

Lauren also put his Polo brand for women on the runway. The younger and sportier line was filled with leather skater skirts and brightly colored sweaters, puffer jackets, and woolen anoraks. Reliable. Commercial. Good. Strong. Fashion’s equivalent of another perfectly pulled latte.

Ralph Lauren, an American fashion designer, philanthropist, and business executive, best known for POLO Ralph Lauren, which is a clothing company Corporation, a global multi-billion-dollar enterprise.

Born in Ralph Lifshitz October 14, 1939, he changed his surname to Lauren when he was 16 years old.“My given name has the word ‘shit’ in it,” he told Oprah Winfrey. “When I was a kid, the other kids would make a lot of fun of me. It was a tough name. That’s why I decided to change it. Then people said, “Did you change your name because you don’t want to be Jewish?” I said, “Absolutely not. That’s not what it’s about. My cousins who lived in California had changed their last name to Lawrence. So I just thought, “I’m going to pick a nice last name”—it wasn’t particularly related to anything or anyone.”

He went to Baruch College where he studied business, but he dropped out after two years. From 1962 to 1964 he served in the United States Army and left to work briefly for Brooks Brothers as a sales assistant before leaving to become a salesman for a tie company. In 1966, when he was 26, he was inspired to design a wide, European-style necktie he had seen Douglas Fairbanks Jr wearing, but the idea was rejected by the company he worked for as not being commercially viable. He left to establish his own company working out of a drawer in the Empire State Building, taking rags and turning them into ties. He sold the ties to small shops in New York, with a major turning point when he approached Neiman Marcus, who bought 100 dozen.

In 1967, with the financial backing of Manhattan clothing manufacturer Norman Hilton, Lauren opened a necktie store where he also sold ties of his own design, under the label “Polo.” He later received the rights to use the trademark Polo from Brooks Brothers. In 1971, he expanded his line and opened a Polo boutique on Rodeo Drive in Beverly Hills.

In 1970, Ralph Lauren won the COTY Award for his menswear edition. In 1972, Ralph Lauren released Polo’s famous short sleeve pique shirt with the Polo logo and unveiled his first Ralph Lauren collection for women.It came out in 24 colors and soon became a classic. lso gained recognition for his design after he was contracted to provide clothing styles for the movie The Great Gatsby as well as for Diane Keaton’s title character in the 1977 film, Annie Hall.

In 1984, he transformed the Rhinelander Mansion, former home of the photographer Edgar de Evia and Robert Denning, into the flagship store for Polo Ralph Lauren. This same year de Evia photographed the cover feature story for House & Garden on the Lauren home Round Hill in Jamaica, which had formerly been the home of Babe and Bill Paley.

On June 11, 1997, Ralph Lauren Corporation became a public company, traded on the New York Stock Exchange under the symbol RL.

By 2007 Ralph Lauren had over 35 boutiques in the United States; 23 locations carried the Ralph Lauren Purple Label, including Atlanta, Beverly Hills, Boston, Charlotte, Washington DC, Chicago, Costa Mesa, Dallas, Denver, Honolulu, Houston, Las Vegas, Manhasset, New York, Palm Beach, Palo Alto, Philadelphia, Phoenix, San Diego, Short Hills, Montreal and Troy. The Financial Times reported in January 2010 that the firm had revenues of $5 billion for fiscal year 2009.

In 2010, Lauren was declared Chevalier de la Legion d’honneur by French President Nicolas Sarkozy. As of September 2012, Forbes estimates his wealth at $7 billion dollars, which makes Ralph Lauren the 191st richest person in the world. In 2014, Lauren was awarded the James Smithson Bicentennial Medal.